The video has received over 500 million views on video-sharing website YouTube. Critical reception for the video was generally positive. At the 2012 UK Music Video Awards, "Born to Die" won the "Best Pop – International Video" award, outranking her other songs " Blue Jeans" and " National Anthem" which were also nominees. The song was promoted with a music video, directed by French artist Yoann Lemoine (also known as Woodkid), that portrays Del Rey in an unstable relationship with her boyfriend, played by model Bradley Soileau, as they go on a car trip that results in her death. In the United Kingdom, "Born to Die" became Del Rey's second top 10 single, when it peaked at No. In 2019, Billboard included the song as one of the 100 songs that defined the 2010s, adding that it influenced "a sonic shift that completely changed the pop landscape". It received a mixed to positive reception from contemporary critics, who praised the song's cinematic arrangement and haunting vocal performance by Del Rey. Critics noted that it features apocalyptic lyrics and strings similar to John Barry compositions. Musically, "Born to Die" is a pop and trip hop ballad that speaks of a doomed relationship. The song was released as the singer's second single on December 30, 2011, through Interscope Records. " Born to Die" is a song by American singer-songwriter Lana Del Rey, taken from her debut major-label and second studio album of the same name.
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